What is Finnish Travel Gala?

The Finnish Travel Gala is an annual event organized by Smalser Oy, a service company of SMAL, the Association of Finnish Travel Industry, where travel professionals gather together with their guests to reward the annual travel achievements and phenomena.

During the gala evening, guests enjoy music and other entertainment, not forgetting good food. The highlight of the evening are the awards, which will honor a number of tourism players, ideas and innovations.

Gala Organizer

The Association of Finnish Travel Industry (SMAL) is a consortium of about 160 travel agencies, tour operators and incoming agencies that drives its members’ interests in relations with public authorities, legislators as well as in the field of domestic and international organizations. Total sales of SMAL member companies in 2024 was amounted to EUR 1 909.6 million, which is about 95 % of the sector’s total sales in Finland.

Founded in 1940, the trade association’s international member network now includes about 120 other travel and tourism companies and entities such as transport companies, accommodation providers, domestic and foreign tourism offices, travel and tourism industry educational institutes, travel consultants, travel media and technology companies.

Smalser Oy is a service company of the Association of Finnish Travel Industry, through which events, training and publications are organized.